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“What YOU Heard” with Morgan Goodlander is a talk show and podcast sponsored by the GET Institute, focused on authentic dialogue and in-depth conversations. Centering on a wide variety of topics concerning personal and social transformation, the show pays particular attention to the experiential nature of reality and the role of expanding consciousness in empowering our everyday lives at home and at work.

The name “What YOU Heard” was inspired by the recognition of confirmation bias. Our ears are not passive instruments; they are active tools that select and connect the words and sentences that seem most valid based on our past experiences. We hear what we listen for, and when we listen for the past, we are destined to relive it. When we listen for the future, we are destined to find it.



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Designing Memorable Experiences: A Deep Dive with Paul Bulencea

Welcome to another episode of "What YOU Heard" with Morgan Goodlander, brought to you by the GET Institute. In this episode, Morgan sits down with Paul Bulencea, a renowned experience designer and author of Gamification in Tourism: How to Create Memorable Experiences. As the co-founder of the College of Extraordinary Experiences and a key figure in the Order of the Wild, Paul brings a wealth of knowledge and insight into the art of crafting immersive, transformative experiences.

Join us as Paul shares his journey from studying innovation in tourism to exploring the depths of experience design. From trekking through the Kalahari Desert to orchestrating live-action role-play events, Paul discusses how the intersection of space, time, story, and the senses can create powerful, intentional experiences that leave lasting impacts.

Discover how experiences can act as a catalyst for personal transformation and explore the evolving landscape from the experience economy to the transformation economy. Whether you’re a designer, a seeker of new experiences, or simply curious about the power of storytelling and human connection, this episode offers insights into the role of experience organization in shaping our reality and how we can carry the afterglow of these experiences into our everyday lives.

Tune in and find out how we can all become more present, vibrant, and alive in our daily lives, and how experience design can help us achieve these states of being.


Topics include, gamification in tourism, what makes memorable experiences, the College of Extraordinary Experiences, The Order of the Wild, experience design and experience organization. The Experience Economy and the Transformation Economy, and Paul's personal idea about what might define a transformation.